A convertion in the marketing and business context refers to when a recipient of a marketing campaign performs a desired action that results in a measured success for the business or organization.
Typical examples of conversions are:
purchase: A visitor to an online store completes a purchase.
Registration: A user signs up for a service or newsletter.
Downloader: A user downloads an app, e-book, white paper, or other type of content.
Request for quotation: A potential customer fills out a form to request a quote or more information.
Contact request: A user contacts the company through a contact form, telephone or email.
Booking: A customer books an appointment for a consultation, demo, or appointment.
Engagement: The user likes, shares or comments on social media posts.
Conversion rate
The percentage of visitors to a website or recipients of a promotion who perform the desired action. For example, if 1000 people visit a website and 50 of them complete a purchase, the conversion rate is 5%.
