ROAS stands for “Return on Advertising Spend”. This is a metric in digital marketing that measures how much income a business generates for every penny spent on advertising.
Usefulness of ROAS?
ROAS is a good metric because it provides insight into the effectiveness of advertising efforts. A high ROAS indicates that advertising is profitable and provides a good return on investment. A low ROAS may indicate that the advertising strategy or campaigns should be adjusted to improve efficiency and profitability.
