Organic traffic refers to visits to a website that come from unpaid (organic) searches in search engines such as Google. This means that users find and click on links to your website in the natural search results, as opposed to paid ads or direct visits.
Usecase for organic traffic:
Cost-effectiveness: Organic traffic is free, unlike paid traffic which requires continuous investment in ads. The investment lies primarily in efforts to improve your website's SEO (Search Engine Optimization).
Long-term value: A solid organic traffic strategy can provide sustained visits over time, as the website continues to rank high in search engine results for relevant keywords.
Qualified traffic: Users who find a website through organic searches are often more relevant and valuable visitors, because they actively search for information, products or services that the website offers.
Common methods of obtaining organic traffic:
Search Engine Optimization (SEO): SEO is the practice of optimizing a website to improve its visibility in search engine results. This includes techniques such as:
Keyword Optimization: Using relevant keywords in content, titles, meta descriptions, and URLs.
Quality content: Create valuable and engaging content that answers users' search queries.
Technical SEO: Ensure that the website has good speed, mobile-friendliness, and a structured data layout that search engines can index efficiently.
Backlinks: Obtaining links from other reputable sites to your own website, which can increase its authority and ranking in search engines.
Content Marketing: Regularly publish blog posts, articles, videos, infographics, and other types of content that can attract visitors through search.
Social Media: While social media per se does not directly contribute to organic search traffic, sharing content on social media can increase visibility and attract links and visitors which can improve SEO.
User Experience (UX): Ensure that the website is user-friendly, easy to navigate, and that it provides a good user experience. Positive user experience can lead to lower bounce rate and higher time spent on the page, which can positively impact SEO.
